The challenges and opportunities of BMW Assignment

The challenges and opportunities of BMW - Assignment ExampleAfter conducting a thorough review of the literature it has been schematic that in order to offer high speed, sporty and designer cars to customers the company is neglecting the EU emission norms. in that location has been several news of the company taking political support to escape penalties and norms immorally. However, strict legal fabric is compelling them towards thinking about other opportunities. In this backdrop a qualitative research has been conducted to see about customers perception and procureing interest after knowing about the challenge. Primary data has been hoard through a questionnaire survey among a sample size of 20 respondents. It was found that though customers chasten size, style, brand name and colour first, when it comes to buying a car but they would not prefer to buy a vehicle which does not meet legal emission standards. Table of Contents Executive sum-up 2 SECTION 1 INTRODUCTION 4 1.1 B ackground 4 1.2 Research Problem 4 1.3 Research Objectives 4 1.4 Research Questions 5 SECTION 2 LITERATURE REVIEW