Consumer Relationship Marketing Case Study Example | Topics and Well Written Essays - 4000 words

Consumer Relationship marketing - Case Study ExampleCompanies or brands that focus on such areas can gain competitive advantage.Motorolas strategy, as outlined below, is to deliver a safe customer relationship service, which speaks to the customers desire for clarity of vision. Motorola places self-coloured emphasis on their ability to provide consistent security in information systems, and also matches the troika requirement by maintaining a strong research and development program between all segments. With this speak to customers are adequately informed of what the brand is seeking to achieve and benefits that shall accrue to them if they are successfully accomplished.Motorola is cognize around the world for innovation and leadership in wireless and broadband communications. Motorola (NYSEMOT) is a global muckle 100 leader in broadband, automotive communications, wireless technologies, and embedded electronic mathematical products. The companys Government and Enterprise Mob ility Solutions (GEMS) military control provides integrated radio communications and information solutions for public safety, government, and enterprise customers. Widely distributed sales and system desegregation teams previously collaborated by improvised phone, e-mail, and paper processes. Motorola consists of three businesses Connected photographic plate Solutions, Networks & Enterprise, and Mobile Devices. Connected Home Solutions provides a scalable, integrated end-to-end system for the delivery of broadband serve that keeps consumers informed, entertained and connected. Mobile Devices designs, manufactures, sells and services wireless subscriber and server equipment for cellular systems, portable energy storage products and systems, servers and software solutions and related software and accessory products. Networks & Enterprise solutions include secure two-way radio, cellular and wireless broadband systems to meet the require of public safety, government, private, and service provider and enterprise customers world-wide. The Motorola RAZR cellular phone. The sleek RAZR mobile phone is an innovative product marketed as Ultrathin and light. Razr reported profits of $1.75 billion on sales of $9.42 billion with 750,000 units of the phone to wireless carriers in the first 30 days on the market (Hesseldahl 2005). Strategic Focus Motorolas Web-site states thatWere scientists. Were artists. Most of all, we are a global communications leader, powered by, and driving, seamless mobility. Motorola is revolutionizing broadband, embedded systems and wireless networks - bringing cutting-edge technologies into your everyday life, with ardor (Motorola 2006).A defining characteristic of Motorolas RAZR phone is international use and multi-national business, which is characteristic of a social and heathenish worldview. This worldview may be comprised of the groups norms, values and assumptions for how people interact with each other (Distefano & Mavnevski, 2000).